01
Start with the strike
Every concept begins with the exact decision we need a bass to make—not a shape that happens to look good on a shelf.
CBC Lures
Purpose-built bass fishing lures.
Founder / Cerillo Bait Co.Cerillo Bait Co. / Meet the founder
BUILT AROUND
THE PROBLEM.
I’m Joe Cerillo, founder of Cerillo Bait Co. CBC started because I kept running into fishing situations where the baits I had just weren’t doing what I needed them to do — thick vegetation, shallow dirty water, and fish with commitment issues.
So I started designing baits around the problem instead of trying to force the wrong bait into the situation. That idea became the foundation of CBC: baits that solve problems.
The CBC standard
NOT ANOTHER
ME-TOO BAIT.
CBC builds a focused bass-fishing lineup for the moments when presentation, pressure, and cover demand a better answer.
02
Pressure changes everything
The lineup is built for real water: educated fish, imperfect conditions, tight windows, and the cover between you and the bite.
03
Remove the filler
Each lure earns a distinct job. New products enter the lineup when they solve a presentation problem better or differently.